Growing your business is more important than ever, so it’s time to boost your marketing game. Even if you’re not familiar with professional marketing tactics, there are plenty of things you can do to draw more consumers to your business. Here are just a few ideas to help you get started.
Keep Existing Customers
It’s significantly cheaper to spend money on your existing customers than it is to attract new consumers through an advertising campaign. The best way to keep your customers coming back is to create a loyalty program that offers something of value for repeat business. In addition to enticing your existing customers to come back, a good loyalty program will encourage word of mouth advertising, so you can attract new customers at no additional cost.
Create a Partnership
By partnering with another business in your community, you can each access one another’s customer base. However, it’s important to partner with a business that compliments your own, so the partnership will work well. For instance, if you own a car rental business, it might make sense to partner with an auto repair business. You might offer a discount on rentals for customers who are getting their vehicles repaired by your partner business…
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