In the past, poor customer service might not have had a significant impact on your business’ growth. However, the internet has created greater transparency, affecting how consumers interact and view brands in a multitude of ways. For this reason, it’s important for business owners to see the ways in which bad customer service will impede their company’s growth and success.
Watch Those Online Reviews
Consumers do read the online reviews for any brand they’re considering using, so it’s important for you to also watch your brand’s reviews. Once a couple customers leave bad reviews, it can open a floodgate that leads to an overwhelming number of bad reviews. As a result, you’ll see a drop in the number of new customers your business attracts.
Higher Prices Will Increase Customer Churn
You will also be concerned with keeping your existing customers, so it’s important to consider how a price change will affect them. In many cases, a business owner will raise prices to compensate from the customer loss that bad reviews cause. The price increase can actually do more harm than good when it chases your existing customers away and towards a competitor…
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Jason Kumpf 