The internet is changing the way people do things, so it is no surprise to hear that it is also drastically altering marketing. More and more companies are turning to influencer marketing, a type of marketing that involves working alongside social media influencers. These wildly popular internet personalities can use their platform to recommend products, …
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Advertising is expensive. A 30 second TV ad during the Super Bowl can cost a company upwards of 5 million dollars! Unless your company is already an international success, you may not be able to write a 5 million dollar check for a 30-second spot. But there is an advertising source that is exponentially cheaper …
If you’re reading this, you’re obviously already deep in consideration about launching your own startup business. Maybe you’ve already made the decision to go for it, to be your own boss, and to forge your own path. If so, congratulations! You’re about to step into your own version of the American Dream. Here are some …
Marketing is a critical component of business success because it’s essential to drive sales revenue growth. There are some seasons when exposure beyond your standard marketing campaign is required to generate leads. Public speaking can be the ideal marketing tool to use, especially if you don’t have a new product or service to promote. You …
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Becoming a C-level executive isn’t something that happens overnight. It’s usually a process that started with a climb up the corporate ladder or by launching a start-up that expanded. Either way, there are qualities known to produce successful outcomes. Check out the list below of characteristics that contribute to success among C-suite leaders. Visionary Leadership …
A successful business has many different functioning components that make an operation whole. The employees of a business, whether it is large or small, are an essential part of the companies foundation and overall success. As a business owner or a high-level executive, retaining top talent within your organization is imperative. Here are a few …
A company’s brand is an essential part of its potential to be successful. Consider the brands you’re aware of and may use daily. These brands have done their due diligence in promoting brand awareness and reaching their target audience. The larger the audience, the higher the sales. So, when creating a brand, what are some …
The choice to consolidate is never an easy one, but it can be a successful venture when properly executed.
Organizational change is an important and essential part of an organization’s lifetime. Unfortunately, only 26% of all organizational transformations succeed.
Digital marketing is by far the most promising kind of corporate marketing that can guarantee good returns on investment. When investing in digital marketing, video-based marketing is one of the suitable options that a business can explore. To be successful in video marketing, businesses must think of ways to create eye-catching videos that are optimized …
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Jason Kumpf